Sunday 14 April 2013

How can we attract the female audience?!

Sure, we have attracted some females into the gaming world by introducing the 'Wii', but is that enough for gaming culture to become more equal with the idea of gender in mind?

How else can we begin the new identity of who a gamer is?

Many 'girl gamers' like myself were introduced to the world of gaming at a young age by male relatives, so the idea of what a gamer 'should' be isn't a barrier to why they are playing these games as the media and society's opinion hasn't become a certain aspect of one's identity at that age.

For example I was introduced to games such as:

Spyro The Dragon
- A platform game where you are a purple dragon who travels across the Dragon Realms saving trapped dragons and battling bosses

Jak And Daxter
- You are Jak, as he tries to help his friend, Daxter, after Daxter is transformed into a strange animal and also must save their world from the 'baddies' Gol and Mia who plan to flood it with 'Dark Eco'.


Crash Bandicoot
- You play as Crash Bandicoot, a  mutated marsupial who has to save his girlfriend Tawna who is kidnapped by a mad scientist and is threatening to experiment on her.

Soul Calibur II
- You play as a number of different characters, fighting opponents to reach the sword "Soul Calibur"

With games like these I grew accustomed to the game playing scene, so when games like The Elder Scrolls: Skyrim, Dragon Age: Origins and Fable were introduced I was less concerned about how I would look if I played the game and how it appealed to a person of my age, gender and culture, but more concerned about the plot, graphics and the actual gameplay.

So one way to bring more gender equality is to introduce girls to the gaming world at a younger age like we do with boys.
Another way is to produce true to life female characters that are what a woman is and can be rather than the stereotypes (1:37-2:10) and involve a plot that a woman can relate to also (2:20-3:15).
And also changing the way that games are marketed and shown to the female audience (6:07-6:20)

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